Senior Designer, Creative Lead, UX, Motion, Marketing, Print, Out-Of-Home etc…
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I’m a multi-talented designer with a plethora of expertise in the end-to-end design process, from out-of-home to print to digital, motion GFX, UX and everything in-between. I’m always looking for a challenge and the chance to grow and add value in a creative environment.
Universe – Rebrand & Campaign
In the midst of the pandemic, Ticketmaster found a perfect opportunity to rebrand and relaunch Universe: its own, smaller-scale, DIY ticketing solution. The goal of the campaign was to bring a fresh…
ELLE Magazine – Subscription UX
An elegant solution to a complicated problem, leading to a refresh of a user journey for ELLE subscribers. Large companies often end up bogged down by legacy systems and initiatives. What starts as…
Good Housekeeping Holidays
In addition to subscription campaigns and beauty boxes, I also worked on many other products in the Hearst portfolio. Holidays was one of the largest. Touching several of the biggest brands (GH, Red,…
Beauty Box Marketing
A Marketing team can’t run on subscriptions alone! In addition to selling magazines, my team was often tasked with creating attractive ads to promote branded products and launches. Chief among those:…
Hearst – Summer Social & UI-Integration Campaign
Alongside an extensive print campaign, which ran through July and August magazine issues – Country Living, ELLE and ELLE Decoration, Good Housekeeping, House Beautiful, Men's Health, Prima, Red,…
Hearst – Social and UI-Integrated Marketing
Arguably the bread and butter of marketing materials created for Hearst Magazines, outside of the creation of monthly print advertising. The vast majority of my team's day-to-day responsibilities…
Hearst – Summer Campaign Concepts
Initial concepts for a subscription campaign that would run across Hearst brands, such as Good Housekeeping, Country Living, Men's and Women's Health, Runner's World, and Cosmopolitan. The concept…
Unstable Orbit
One part passion project, one part commissioned work, equal remaining parts an assortment of hops, grains and yeast. Unstable Orbit is a home-brewing operation run by a good friend on the sunny…
Hearst Magazines Marketing
Monthly marketing in-magazine was the bread and butter of my team’s work. Every month required the production of subscription pages across 9 major brands. All under very strict deadlines and the…
FoodBible Channel Concepts
During a freelance stint, I was given the opportunity to create a pitch for a new content channel being developed by the LAD Bible Group. Food Bible would encapsulate all of their content geared…
Winter Campaign
In 2019, Ticketmaster UK opted to put an extra push on theatre events. The ads would heavily feature gift cards while driving awareness beyond music and tours. Lacking the budget of the tear-jerking…
Festivals Campaign
Leveraging a huge roster of summer festival options, my team launched a campaign to highlight a selection of choice festivals for the summer season. Looking at upcoming allotment releases, as well as…
NFL Gameday Publication – Ad
Task: To simultaneously bring awareness to the availability of sports tickets via Ticketmaster UK, as well as convey the excitement of live sporting events. This ad was published in the 2019 edition…
Ticketmaster Guides – Rebrand
TM Guides was an online platform geared towards connecting ticket listings with content and creating an engaging portal for customers. I took on the task of updating these guides with fresh and…
Black Friday Campaign
A campaign run across YouTube, Transit, and print publications to promote Black Friday 2019. Timelines were exceptionally tight for this. As such, I leaned heavily on a freshly-created neon-style…
Ticketing Promo – PSA
I took on the task creating a template that could be used to promote large events, as well as inform customers of updates to the online ticketing process. The end result needed to hit several key…
Photo Collections
The answer to the question of what to do with 'all them photos you take'. Simply put, I enjoy pointing my camera at things that I like. I'm also quite proud of a lot of the photos that I've taken.…
Ticketmaster Marketing
Assorted materials and projects I took on at Ticketmaster, outside of major campaigns. These included internal marketing events (Fundraisers, awards shows), social media campaigns, trade show booths…
IROKO Music
IROKO Music was not only an entirely new brand for IROKO, but a completely new creative direction. Like Nollywood, the music industry in Nigeria has been undergoing an absolute explosion of…
IROKO Marketing
I’ve been the brand leader, motion graphics producer, creative lead, and jack-of-all-trades designer at IROKO. Print marketing, trade shows, motion graphics, broadcast identities, logo development,…
IROKO X
An off-shoot of IROKO. IROKOX looked to build communities of creators, creatives, and production teams who were keen to realise their visions. The brand's goal was to capture a raw, edgy, look that…
Being in Nollywood – Intro
Working in the Nigerian entertainment industry often felt like a rollercoaster ride. Albeit one where the track was being laid mere metres in front of a carriage of fervent thrill-seekers. It sounds…
Channel Branding – IROKO
IROKO is synonymous with the distribution of Nollywood content across Africa. However, one thing you quickly discover about Africa is that, no matter how forward-thinking a particular…
Personal – Misc.
An assortment of side gigs, doodles, one-offs, and passion projects from over the years. Several evolved into larger things, becoming proofs of concepts that fed into further creations. A few died…
Cineplex Hiring Campaign
Creating a new vision in the search for fresh talent at Cineplex. Following a lengthy concept process, my design was chosen as the basis for a new hiring campaign at Cineplex. The design would go…
Cineplex Lobby Show
Trivia, advertising, and content distributed through the digital signage network contained in Cineplex Entertainment LP lobbies across Canada. During my tenure with Cineplex, my main duty was the…
Distillery Wine Labels
Ensuring even house wines enjoy the benefit of stylish design. The Distillery Restaurants Corp. quickly became one of my most regular clients. After several successful projects, the DRC reached out…
Brand Development
So many identities… perfectly adequate amount of time. Most designers can call on a long list of logos and identities that they’ve tried their hands at. Not one to disappoint, I have my own list that…
Distillery Restaurants Identities
Classic-styled branding for a modern culinary, tourism, and events hot-spot in Toronto. While I’ve worked steadily at boutiques and companies since I began in the industry, I’ve made time to take on…
Cineplex Marketing
Creating striking motion graphics with style, panache, and many doses of studio influence. Cineplex offered me many opportunities to work on very public projects. Some of these involved the input of…